Agency: HLK

Role: Studio Designer

The new brand campaign brings everyday money behaviors into the open, positioning BOK Financial as a more approachable financial partner as it expands its retail presence.

“Let’s talk” is an informal, non-intimidating invitation into a conversation with the team at BOKF. It supports a people-first, by-your-side, and attentive, supportive relationship.

“Let’s talk ‍ ‍” is used as a creative device and call-to-action within the ads that work to connect each line of business.